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Here are some stats:
67.7 percent of customers surveyed admit that customers reviews make a difference in their purchasing decision.
websites with low 1 or 2-star ratings lose 90 percent of business.
73% of people think a review older than 3 months is no longer relevant.
four or five negative reviews about your company or product in Google search results can cost you 70% of potential new customers.
if your business helps solve an issue quickly and efficiently, 95 percent of unhappy customers will come back and do business with you.